Future of UX Design: Trend to Watch in 2024

Since its inception in 1993, user experience design has been dynamic. Many themes are buzzing about the sector now, over 30 years later, with the potential to affect the field's continuing progress.

As Paul Rand puts it, “Design is the silent ambassador of your brand.” This MarsDevs article will examine how technology and the wider world affect UX designers and their work.

We'll discuss the implementation and ethics of extended reality & emerging concepts like the Metaverse and how UX-specific tools, events, and work habits will affect UX design in 2024 and beyond. So, let’s get rolling.

Top UX Design Trends in 2024

Maintaining a fascination with current events and UX best practices may help designers understand what to anticipate when joining the industry and enable seasoned UX designers to apply cutting-edge work tactics. Let's delve further and see where the UX design profession is headed.

1. Artificial Intelligence


It's on everyone's mind, and it's expected to rule the business by 2024. Artificial intelligence (AI) refers to any intellect represented by computers or computerized technology in contrast to natural creatures and people, but in 2024.

We are mostly talking about generative AI, such as ChatGPT or Midjourney. AI technology is already having an impact on UX design in an array of ways. Designers have employed AI techniques for years to build color palettes or sketch fictitious images for personalities.

We have become accustomed to creating personalized, changeable interfaces and sites that propose content to our consumers. AI technology is employed in commonly used picture editing applications to improve photographs and eliminate backgrounds. However, given the recent remarkable increase of generative AI, it is expected to reach new heights in 2024.

2. Extended Reality (ER)


Companies like Ikea, Adidas, Walmart, McDonald's, and Instagram have already begun integrating extended reality (ER) technologies into our culture. These domestic businesses already use ER to educate workers through realistic simulations, aid consumers in "trying on" items at home, and connect people through virtual games and leisure.

With the advancement of VR and AR technologies, there is a greater need to begin designing for 3D places that can be linked with headsets and haptic suits. Designers must also consider holography, spatial and audio augmentation, designing for mixed reality developers such as WebXR, and devices and experiences that are more interconnected than ever.

Being able to produce great designs for these platforms efficiently yet ethically is an issue that many UX designers will confront in the future.

As Nupur Shah explains, “Augmented reality-based experiential marketing has been taking off. Many businesses see the value in embracing this unique approach because of its ability to communicate with the audience in a truly engaging way.”

3. Web 3.0 and the Metaverse


It is widely acknowledged that the internet has evolved dramatically since its debut. With the introduction of Web 3.0 and the Metaverse, the internet is beginning to evolve even more.

Aside from the possibility of having UX events in a virtual space universe while projected as your newest orc avatar (which is wishful thinking), Web 3.0 and the Metaverse will have plenty of more immediate consequences for UX. These technologies will connect gadgets more than ever before.

4. Data visualization

The skill of placing data into a visual context and organizing it in a composition that tells a story to the viewer is known as data visualization. It has become an essential and anticipated component of the user experience since it enhances how consumers engage with certain goods and even builds a more trustworthy connection.

For example, the ability to monitor screen time statistics on our devices provides transparency that holds us more accountable for our mobile phone usage. There is also the development of applications designed to track and show significant day-to-day data. Lumen is a software that provides users extensive information on their metabolism and energy levels.

“Understanding and analyzing certain types of data is a process that’s always been left to professionals,” said Avital Santo. “But now, it’s a fundamental part of how most programs, brands, and applications interact with their users.”

 
5. Accessible design


For inclusive, barrier-free digital experiences, accessible design offers equitable access by addressing varied user demands. It is more than a passing trend; it is an increasingly prominent and necessary design aspect.

As digital platforms extend beyond traditional hardware interfaces such as mobile and desktop, accessible design will remain a primary priority. It includes developing solutions that are useable by persons with impairments or restrictions and assuring equitable access and participation.

Digital lenses, AI pins, scent-free venues, and quiet discos are just a few solutions that illustrate the dedication to inclusiveness in design and public places.

6. Sustainable design

Sustainability has a major impact on design, necessitating eco-conscious methods in modern times. Apple's recent switch from the lightning connector to USB-C for its iPhones exemplifies how design responds to environmental concerns, stressing longevity and recyclability.

UX designers who focus on digital may believe that sustainability is unimportant in software design. However, emerging industries such as cryptocurrency mining highlight the environmental effect of solely digital items.

Sustainable design advocates for lowering carbon footprints, increasing eco-awareness, and encouraging ethical consumerism. However, it involves time-consuming research and design, which raises production costs.

You'll need to balance studying sustainable alternatives and your company's demands. As the Interaction Design Foundation puts it, “A sustainably designed product or service considers the entire lifecycle of the product during development, from manufacturing to disposal.”

Wrapping Up

UX designers have the power to create significant societal changes. Empathy is required to achieve this ethically and efficiently. One of the greatest ways to develop and grow empathy is to be informed and connected to the world around you by actively learning about current events and social trends and networking with peers both inside and outside of the tech field.

Focusing on actual, industry-led insights that span bigger sectors, like work culture, advancements in UX methods, and major technological discoveries, may provide the tools you need to become a compassionate, contemporary, and cutting-edge designer.

If you want to learn more about UX design and how to survive in this ever-changing sector, reach out to MarsDevs! Get on a free 15-minute call with us today and check out how we can help you level up your UX journey!